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Shaping the Future of Circularity in Fashion

Startup Challenge by Shein

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Startup Challenge by Shein

Why Apply?

SHEIN is a global leader in online fashion, offering affordable products through an on-demand production methodology and an agile supply chain. With a pioneering approach in the industry, SHEIN focuses on sustainability.

Our challenges include textile recycling to transform excess fabrics into new materials through partnerships like the one with Queen of Raw, and the circular recovery program, aimed at creating 100% circular fashion with innovative clothing recycling solutions.

  • Our Challenges

    How can we innovate textile-to-textile recycling for a circular future? Innovative solutions for textile-to-textile recycling to enable circular fashion. How to develop circular recovery systems for 100% sustainable fashion? Innovating circular recovery systems to enable 100% sustainable fashion.

Who can apply?

  • Selection Criteria

    ★ Geography: Startups based in France and Europe.
    ★ Maturity: Startups in the growth phase (scalable business).
    ★ Relevance of Solution: Innovative solutions focused on sustainability.
    ★ Your team: comprises of passionate people
    ★ Technologies: Any type of technology.
    ★ Market Fit: Solutions with strong adoption potential in the textile and/or fashion industry.

Timeline

  • April 14
    Challenge
    Opens
  • May 12
    Challenge
    Closes
  • May 19
    Selected Startups
    Announced
  • June 11 - 14
    VivaTech Paris
    2025

Benefits

  • FIRST PRIZE

    • For both Startup Challenge
    • Opportunity to pitch in front of the Circularity Fund's investment committee
    • One month of personalized coaching at SHEIN's Creative House
    • Direct support from SHEIN teams for developing circular solutions
    • Increased exposure and partnership opportunities

  • SECOND PRIZE

    • For both Startup Challenge
    • Opportunity to pitch in front of the Circularity Fund’s investment committee
    • Strategic exposure and partnership opportunities
    • Exclusive interview on IP strategy and collaborations
    • Media coverage in sustainable fashion

  • THIRD PRIZE

    • For both Startup Challenge
    • Strategic support for project scaling
    • Networking opportunities with SHEIN teams
    • Connections with partners in circular fashion
    • Enhanced collaboration to maximize sustainable impact

  • FOR ALL THE SELECTED STARTUPS: ATTEND VIVATECH

    • Win two 4-day passes to attend the 9th edition of VivaTech
    • Pitch on stage at the Pitch Studio

Apply