ASOBU eSports Experience

Asobu eSports Arena is planned as the largest permanent eSports facility located in Badalona, strategically positioned for easy access from the Barcelona metropolitan area. The venue is designed to be versatile, capable of hosting a wide range of events and conferences beyond just eSports tournaments. The project aims to stimulate local economic growth by creating over 100 jobs, primarily in technology, marketing, and communication, and encouraging adjacent businesses. Asobu targets three main audiences: Local attendees participating in events, a wider online audience consuming content ('Red'), and businesses utilizing the platform for advertising and partnerships ('Empresa'). Content creation and high-quality technological infrastructure are key strategies to attract both online traffic and physical visitors.