Insusty

Sanghmitra Bhardwaj, CEO, Founder, 100% equity holder at Insusty. Coming from a small village in the foothills of Himalayas where she witnessed climate change disasters. She is a computer science engineer who did dual masters in finance and ESG, she is currently doing her PhD on ESG analysis and disclosures for SMEs using Machine Learning. Problem 1 : The blame game leading to no climate action, perception of individuals that sustainable products are expensive. Problem 2 : Lack of early visibility, transparency, problem of greenwashing for sustainable brands Solution 1: Reward based climate action Solution 2 : Early visibility on the platform and early customers through loyalty point system that allows users to receive discounts to try sustainable products. Transparency is ensured through Insusty’s ESG Analysis tool.