Relevanzz

Relevanzz is a segmentation platform specifically designed for Facebook Ads, enabling e-commerce businesses to drive repeat purchases and foster long-term customer loyalty via relevant advertising. The platform allows marketers to utilize order history data to build custom audiences, which are then synchronized with Facebook Ads. This facilitates the execution of tailored advertising campaigns aimed at specific subsets of existing customers. Key use cases for e-commerce brands include converting first-time buyers into loyal customers, creating customized promotions for different customer segments, cross-selling and up-selling related products, maintaining brand awareness, re-engaging inactive customers, winning back lost customers, and preventing churn.