CARRAT

CARRAT: Revolutionizing Personal Safety with Stylish Tech Jewelry CARRAT is a dynamic startup at the forefront of the personal safety industry, dedicated to bringing peace of mind and empowering individuals through innovative tech jewelry. Our mission is to redefine the way people protect themselves while enhancing their style and self-expression. At the heart of CARRAT's vision is a commitment to addressing the urgent problem of personal security. With alarming statistics indicating the prevalence of physical and sexual violence, as well as rising insecurities related to physical safety, we recognized the need for a comprehensive solution that combines fashion and functionality. Our flagship product is a discreet bracelet that seamlessly integrates state-of-the-art safety features. It allows users to trigger simultaneous alerts to up to five trusted contacts, share their live location for up to 48 hours, and actively record audio for reporting purposes. The standalone features ensure that users are protected wherever they go, regardless of international boundaries. What sets CARRAT apart is our unwavering focus on delivering high-quality, personalized jewelry. Our customers have the freedom to choose from a range of options, including gold 18K, silver 925, and rose gold, allowing them to express their individual style while prioritizing personal safety. With an already impressive customer base of over 355 pre-order clients, CARRAT has gained considerable traction in the market. We have witnessed strong demand for our products and received positive feedback from satisfied customers who appreciate the discreet and stylish nature of our tech jewelry. Our journey has been marked by significant milestones and achievements. We have successfully developed multiple versions of our product, ensuring continuous improvement and enhanced functionality. CARRAT operates in a market with immense potential. The safety wearable market is experiencing a CAGR of 14.7%, and our target customer segment of 153 million women between the ages of 35-54 presents a substantial opportunity for growth. Concerns regarding the safety of women and children, along with the increasing adoption of wearables, create a favorable environment for CARRAT's unique value proposition. As we look to the future, CARRAT is focused on expanding our market reach through various distribution channels, including e-commerce, retail, and distributor partnerships. Our revenue model encompasses both bracelet sales and a premium subscription, offering recurring revenue through features like live monitoring 24/7 by a professional security company and live location sharing. CARRAT's dedicated and experienced management team, led by CEO Alexandre Cerret, brings a wealth of expertise in business development, fashion marketing, technology development, and engineering. With their collective passion for innovation and commitment to customer satisfaction, the team is poised to drive the company's future growth and success. We invite you to join us on this exciting journey as we revolutionize the security tech industry. With your support, we can continue to make a significant impact, empowering individuals to live their lives with confidence and peace of mind.