Expander

Expander is a data-driven eCommerce company. It has developed a robust platform that connects sophisticated market research, production, and effective in-platform marketing. Expander's Z2A platform uses an ever-evolving database to provide insights into online shopping trends, A/B tests and verifies product ideas, and funnels data on buying behavior, shopping-platform algorithm changes, and marketing tactics to predict product risk and success. Once a product idea meets criteria, an in-house team improves existing products, creates a unique variation, and a production team in China handles manufacturing with strict quality control. Expander's marketing team then uses advanced targeting technology to drive products to the top of search results within 60 days.