Mediaprobe

Mediaprobe is a media measurement solution that gives content producers, distributors, and brands the ability to measure the emotional impact of media content on consumers in their own homes. They use an automated research technology platform for media measurement and audience engagement, providing insights into how audiences react to media in real-time. Their Emotional Impact Score (EIS) is a cross-media, comparable score that tracks second-by-second audience emotion, helping clients make informed creative and targeting decisions to gain viewers and increase revenue.