OneGrab

OneGrab’s mission is to change the way passengers eat throughout their journeys, by adapting the trends that have shaped the F&B industry downtown (food delivery, cloud kitchens) to the complexities of the travel industry. We do this by deploying small cloud kitchens (~20-25m2) at airports/train stations so passengers can order last-minute (up to 30 mins before boarding) meals online. We then deliver the orders either at the gate/tracks before boarding or directly onboard. And more importantly, meals are local, fresh, and made-to-order. This offers passengers a wider food offer of high-quality F&B and the customer experience they enjoy at home or the office, while increasing ancillary revenues for our partner airlines/train companies. Currently, airlines/train companies outsource this category to catering companies. These have few large and expensive kitchens with very rigid operations, and no direct feedback from passengers. This results in a few problems. First, their focus on fewer and larger kitchens provides few airports/stations for restocking. This means, for example, that airlines need to either strike deals with several catering companies (increasing operational complexity and sacrificing food offer consistency), or carry food for the return trip as well, which is expensive and misaligned to ESG goals (e.g. if Delta is flying from Atlanta to St. Louis and their catering supplier does not have operations in there, then the plane has to load supplies for the return trip as well, making the plane heavier and thus consuming more fuel). Second, because of their focus on scale and lack of flexibility, this means that airlines/train companies that do offer pre-ordering options for passengers can only do so if the order 24-48hs before departure (when was the last time you decided what you wanted to eat two days before that meal?). Third, because they collect no direct feedback from passengers, their offer barely evolved and there is close to no customization of offer. Through our asset-light and digital-first approach, we solve these problems, giving passengers a much simpler and better experience, while airlines/train companies share in the value created through increased ancillary revenues.