Theory+Practice

Theory+Practice is a company that provides an AI Optimization Platform called Continuum AI, designed for Retail and CPG leaders. Their platform aims to help businesses make smarter decisions at speed and scale by fusing deep retail expertise with AI for demand, pricing, marketing, and supply chain optimization. Continuum AI connects businesses across silos, replacing guesswork with dynamic, consumer-first decision intelligence to enable better planning, more accurate predictions, and profitable growth.